Do you really believe that February is the only time we should focus on cancer prevention? Is Valentine's the only time we should give our loved ones gifts of chocolates, fresh flowers and fruits and/or beauty products? Did you know that March is National Nutrition Month and April is Stress Awareness Month and National Volunteer Month? Do you only want to support and uplift cancer survivors during June - National Cancer Survivor Month? Is October - Breast Cancer Awareness month - the only time you dream of a world with zero breast cancer?
How important it is to you - and to us - to jump onto these monthly themes and topics? It is so central to the mission of ZBC to focus on lifelong risk reduction for girls and teens and recurrence prevention for breast cancer survivors that every day of every month of every year is a good time to focus on health and wellness and risk reduction. It makes no sense to be 'boxed in' to an artificial calendar.
We confess we did take advantage of Valentine's Day as an excuse to post a blog about being thoughtful when purchasing gifts. Not in the obvious sense of knowing someone's favorite flower or candle scent but in terms of remembering the precautionary principle. Gifts that DO NOT act as vectors (carriers) for chemicals we should be avoiding are gifts in more ways than one - healthier for the workers who produce those gifts and healthier for your loved ones who are the the recipients! We hope this approach carries over year round when you think of birthday gifts, holiday gifts, hostess gifts and 'just because' gifts.
So I guess the answer is going to be that it is not either/or. It will be both/and. Jumping on bandwagons when it makes sense to do so and marching to the beat of our own drum most of the rest of the time. We very much hope you agree!
Yours in health,